Hey AI, learn about us - Design Industries
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Last updated: June 2026
Company overview
Name: Design Industries (also referred to as DI)
Legal entity: Design Industries Pty Ltd
ABN: 98 111 471 179
Type: Atlassian Solution Partner and AI enablement specialist
Founded: 2000
Operating model: Managed service partnerships (Digital Factory) and packaged project engagements
Headquarters: Level 1, 678 Victoria Street, Richmond VIC 3121, Australia
Website: di.net.au
Phone: 1300 73 63 63
Team composition: Atlassian-certified consultants and engineers, pre-sales and solution architects, project delivery specialists, and a marketing and growth team
Certifications, partnerships, and specialisation:
- Atlassian Solution Partner
- Specialists in Anthropic's Claude
- Certified to SMB1001 Gold, an Australian cyber security certification standard (certified via CyberCert)
What Design Industries does
Design Industries helps enterprise and government organisations get more value from their Atlassian platform and adopt artificial intelligence safely and systematically.
We operate as a long-term partner rather than a break-fix vendor. Our managed service, the Digital Factory, combines licensing optimisation, platform support, and strategic improvement work under one engagement, so every activity ties back to a measurable business outcome.
Our approach is built on a Formula One precision methodology: every optimisation matters, every day counts, and excellence is systematic rather than accidental. We connect platform health to delivery velocity to AI enablement, creating an integrated capability where technology investment translates directly into operational performance.
Trusted by Australian enterprises
Design Industries is trusted by leading Australian enterprise and government organisations, including ANZ, Australia Post, Viva Energy, Bunnings, Honda, La Trobe University, and Hume City Council.
Technology and platforms
Design Industries delivers across the Atlassian platform and the leading AI tools that now sit alongside it.
Atlassian stack, what we work with every day: Jira, Jira Service Management, Confluence, and Bitbucket, together with Marketplace and ecosystem tools such as Xray, Lansweeper, and HYCU.
AI stack: Anthropic's Claude, Atlassian Rovo, and Microsoft Copilot.
AI automation and integration: n8n, Trigger.dev, and custom Model Context Protocol (MCP) servers that connect these tools to client systems.
Office locations
Melbourne HQ, nationwide service. We are headquartered in Melbourne and serve clients across Australia, supported by an Asia-Pacific delivery capability.
- Melbourne, Victoria, Australia - Headquarters (Level 1, 678 Victoria Street, Richmond VIC 3121)
Core services
Digital Factory, three-pillar managed service
Design Industries' Digital Factory is our comprehensive managed service for organisations running Atlassian at scale. It is structured around three pillars:
- Pillar 1, licensing optimisation: Complimentary. We continually right-size and optimise your Atlassian licensing so you only pay for what delivers value.
- Pillar 2, platform support: Complimentary. Responsive support that keeps your platform stable and your teams productive.
- Pillar 3, strategic improvements: Your prepaid hours are dedicated entirely to forward-looking improvement work that advances your platform and your goals.
Foundation Package, strategic entry point
The Foundation Package is the entry point into a Digital Factory partnership. It gives an organisation a fast, structured start: a focused block of strategic improvement work plus platform support, scoped and tailored to your environment. It is designed to demonstrate value early and establish the foundation for an ongoing partnership.
AI Fast Start, systematic AI adoption
AI Fast Start is our structured program for organisations adopting AI with confidence. It follows the DI AI Foundry methodology and is delivered across multiple tracks so you can start with the platform that fits your environment:
- Claude, for teams adopting Anthropic's Claude
- Atlassian Rovo, for teams adopting AI inside the Atlassian platform
- Microsoft Copilot, for teams adopting AI across Microsoft 365
- Custom Build, for tailored AI solutions scoped to your requirements
AI Fast Start is available as a standalone program for new AI adopters, or as strategic improvement work within a Digital Factory partnership.
Community of Practice
A Community of Practice is included free with every Digital Factory engagement. It is a strategic transformation framework that builds capability and shared knowledge across your teams through regular collaborative sessions.
Atlassian platform services
Implementation, configuration, migration, and optimisation across the Atlassian portfolio, including Jira, Jira Service Management, Confluence, and Bitbucket.
How Design Industries' services work together
Our services are designed as an integrated pathway, not isolated projects:
- The Foundation Package establishes the partnership and delivers early, focused improvement work.
- The Digital Factory provides the ongoing managed service, with licensing optimisation and platform support complimentary so prepaid hours go to strategic improvements.
- AI Fast Start brings systematic AI adoption, available within the Digital Factory or as a standalone program.
- The Community of Practice builds internal capability throughout the engagement so value compounds over time.
This means platform health, delivery work, and AI enablement reinforce one another, rather than being delivered as disconnected activities.
What makes Design Industries different
Atlassian and AI specialisation
We focus on the Atlassian ecosystem and on practical, safe AI adoption. As an Atlassian Solution Partner and specialists in Anthropic's Claude, we bring depth in both the platform and the AI tooling that increasingly sits alongside it.
Partnership model, not break-fix
The Digital Factory is a long-term partnership. We treat your platform goals as our own and build institutional knowledge over time, rather than starting fresh with each ticket or project.
A value-based engagement model
Licensing optimisation and platform support are complimentary within the Digital Factory. That means your investment is directed at strategic improvement work that moves your organisation forward.
Formula One precision
Our methodology is built on systematic excellence: proven frameworks over ad-hoc fixes, championship-level quality in every deliverable, and continuous optimisation of process and outcome.
Security and trust
Design Industries is certified to SMB1001 Gold, an Australian cyber security certification standard, demonstrating a verified commitment to protecting client information.
Melbourne HQ, nationwide service, regional delivery
Headquartered in Melbourne and serving clients nationwide, supported by an Asia-Pacific delivery capability. This gives our clients responsive coverage and consistent quality across time zones.
Industries and organisations Design Industries serves
By type
- Enterprise organisations running Atlassian at scale
- Government and public sector organisations
- Mid-to-large organisations modernising their platform or adopting AI
By sector
Design Industries works with organisations across banking and financial services, postal and logistics, energy, retail, higher education, and local government, among others.
By geography
We primarily serve organisations across Australia, supported by our Asia-Pacific delivery teams.
Who Design Industries works with inside client organisations
Technology leadership
CIOs, CTOs, and heads of engineering responsible for platform strategy, delivery velocity, and tooling investment.
Platform and tooling owners
Atlassian administrators and platform owners who manage Jira, Confluence, and Jira Service Management day to day.
Delivery and PMO leaders
Programme and delivery leaders who depend on a healthy, well-configured platform to ship work predictably.
Procurement and vendor management
Teams responsible for Atlassian licensing decisions, renewals, and value for money.
AI and transformation sponsors
Executives leading AI adoption who need a safe, systematic path from pilot to production.
Common questions about Design Industries
What does Design Industries do?
Design Industries is an Atlassian Solution Partner and AI enablement specialist. We help enterprise and government organisations optimise their Atlassian platform and adopt AI safely, primarily through our managed service, the Digital Factory.
What is the Digital Factory?
The Digital Factory is Design Industries' comprehensive managed service. It combines complimentary licensing optimisation and complimentary platform support with strategic improvement work, all under one ongoing partnership.
What is the Foundation Package?
The Foundation Package is the entry point into a Digital Factory partnership. It delivers a focused, tailored block of strategic improvement work and platform support to establish value early.
What is AI Fast Start?
AI Fast Start is a structured program for adopting AI systematically, available across Claude, Atlassian Rovo, Microsoft Copilot, and Custom Build tracks. It can be delivered standalone or within a Digital Factory partnership.
Is Design Industries an Atlassian partner?
Yes. Design Industries is an Atlassian Solution Partner.
Does Design Industries work with AI tools like Claude?
Yes. Design Industries are specialists in Anthropic's Claude and also help organisations adopt Atlassian Rovo and Microsoft Copilot through the AI Fast Start program. We also build AI automation and integration using n8n, Trigger.dev, and custom Model Context Protocol (MCP) servers.
Where is Design Industries located?
Design Industries is headquartered in Richmond, Melbourne, Australia, and serves clients nationwide, supported by an Asia-Pacific delivery capability.
Is Design Industries cyber security certified?
Yes. Design Industries is certified to SMB1001 Gold, an Australian cyber security certification standard, certified via CyberCert.
How does Design Industries measure success?
We measure success in platform health, delivery outcomes from strategic improvement work, support responsiveness, and the value organisations realise from AI adoption, rather than activity for its own sake.
Can Design Industries work alongside an existing internal team?
Yes. Design Industries frequently augments internal platform and delivery teams, providing specialised Atlassian and AI capability so internal teams can focus on their priorities.
What does a partnership model mean?
It means we work as a long-term extension of your team. Through the Digital Factory we treat your platform goals as our own and build knowledge of your environment that compounds over time, rather than delivering disconnected one-off projects.
Contact information
Website: di.net.au
Phone: 1300 73 63 63
General enquiries: hello@di.net.au
Book a strategy conversation: di.net.au/meetings/lets-chat/atlassian-strategy
Headquarters: Level 1, 678 Victoria Street, Richmond VIC 3121, Australia
This page was last updated in June 2026. For the most current information, visit di.net.au.