Replace status meetings
Record a 3-minute update instead of scheduling 30 minutes with 8 people. Viewers watch at 1.5x speed when convenient. No scheduling conflicts, no time zone issues.
Async video communication
Loom: async video that replaces meetings
Design Industries helps organisations implement Loom — Atlassian's async video platform that's replacing unnecessary meetings with human, efficient communication. Based in Melbourne and serving clients nationwide, we integrate Loom into your Atlassian ecosystem for seamless knowledge sharing.
Atlassian Solution Partner
20+ years experience
Melbourne HQ, nationwide service
Loom implementations across Enterprise & Government
The meeting problem
Your calendar is full of meetings that could have been a video message. Status updates, process explanations, feedback sessions, bug reports — all scheduled as synchronous meetings because "it's easier to explain."
The cost is enormous:
Teams lose hours to meetings that interrupt deep work
Information shared in meetings disappears — no searchable record
Time zone differences force awkward scheduling or exclude team members
Meeting fatigue reduces engagement and decision quality
The result? Your best work happens despite meetings, not because of them.
Loom flips this equation. Record once, share everywhere, let people watch when it suits them — and keep a permanent, searchable record of everything shared.
Why async wins
Permanent, searchable record of every message
Tone and nuance that text can't convey
Watch at 1.5x speed, rewatch what matters
No scheduling conflicts, no time zone barriers
What is Loom?
Loom is async video communication that combines your face, voice, and screen in messages people can watch on their schedule. It's the fastest-growing product at Atlassian, and it's now included in Teamwork Collection.
Unlike meetings, Loom videos create a permanent record. Unlike emails, they convey tone and nuance. Unlike chat, they don't demand immediate attention.
How it works:
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01Step one
Click record
Capture your screen, camera, or both. One click — no software install required.
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02Step two
Speak naturally
Explain, demonstrate, or provide feedback. Your voice and face convey what text can't — tone, emphasis, context.
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03Step three
Share instantly
Recipients watch when it's convenient for them. No scheduling, no calendar invites, no time zone barriers.
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04Step four
Track engagement
See who watched, for how long, and which sections they rewatched. Know your message landed.
Loom use cases
Transform how your teams communicate.
Explain complex topics
Walk through a process, demonstrate a feature, or explain a decision. Screen recording + voice + face conveys what text can't. Recipients rewatch sections they need to review.
Provide feedback
Review a design, document, or code change on screen while explaining your thoughts. More human than comments, faster than scheduling a call.
Onboard new team members
Create evergreen onboarding videos that new starters watch on day one. Update once, benefit every hire. Build a searchable knowledge library.
Report bugs
Record the issue as it happens — no more "steps to reproduce" that miss context. Loom + Jira integration creates issues directly from videos (console logs included).
Capture meeting decisions
When meetings are necessary, Loom Meeting Assistant joins, transcribes, and generates action items published to Confluence. Everyone gets the same record.
Loom Meeting Assistant
Not all meetings should be replaced — some discussions benefit from real-time interaction. Loom Meeting Assistant makes those necessary meetings better.
Before the meeting
Share a Loom async video with context so everyone arrives prepared. Replace pre-meeting reading with a 5-minute video briefing. Participants arrive with shared context.
During the meeting
Loom Meeting Assistant joins (Zoom, Teams, Google Meet), transcribes in real-time, and tracks the conversation. Participants focus on discussion, not note-taking.
After the meeting
Within minutes, receive a full transcript, AI-generated summary, extracted action items with owners, and key decisions highlighted — published to Confluence automatically.
For those who couldn't attend
Watch the recording, read the summary, or search the transcript. Full context without requiring synchronous attendance — no catch-up calls required.
Implementation approach
Our Loom implementation ensures your organisation extracts maximum value from async video communication.
| Phase | Duration | Activities |
|---|---|---|
| Assessment | Week 1 | Current communication patterns, meeting audit, integration requirements |
| Configuration | Week 1–2 | Workspace setup, SSO integration, permission structure |
| Integration | Week 2–3 | Jira, Confluence, calendar connections, Meeting Assistant setup |
| Enablement | Week 2–4 | User training, use case workshops, adoption playbook |
| Optimisation | Ongoing | Usage analytics, best practice refinement, workflow enhancement through Digital Factory partnership |
Typical timeline: 2–4 weeks for full implementation, depending on organisation size and integration complexity.
Book your free Platform Discovery
Whether you're drowning in status meetings, struggling with time zone coordination, or losing knowledge when people leave calls, our Melbourne-based team has helped organisations across Enterprise and Government transform communication with Loom.
Free initial consultation · Melbourne HQ, clients nationwide · Atlassian Solution Partner · Response within one business day
Book your free Platform Discovery
30 minutes. No obligation. Same-day scheduling available.
Review of your current communication patterns
Identification of where async video creates the most impact
No obligation, no sales pressure
Loom + Atlassian integration
Loom isn't just bundled with Atlassian products — it's integrated through the Teamwork Graph. This creates workflows that weren't possible before.
Loom + Jira
Create Jira issues directly from Loom recordings. Bug reports include video context automatically. Console logs captured during screen recordings. Rovo suggests Jira updates based on video content.
Loom + Confluence
Embed Loom videos in Confluence pages. Meeting summaries auto-publish to Confluence. Build video knowledge bases alongside documentation. Rovo indexes video transcripts for search.
Loom + Rovo
Search across video transcripts with natural language. AI summaries of recorded meetings. Suggested action items from video content. Connect video context to related work.
Loom within Teamwork Collection
Loom is included in all Teamwork Collection tiers at no additional cost.
Standard tier
Standard
Async communication core
Core Loom features for async communication. Ideal for teams adopting the Atlassian cloud collaboration stack.
Screen and camera recording
Instant sharing and tracking
Jira and Confluence integration
Basic analytics
Premium tier
Premium
Advanced features + Meeting Assistant
Advanced async capabilities with Loom Meeting Assistant for AI-powered meeting transcription and summaries.
Everything in Standard, plus:
Loom Meeting Assistant
AI-generated meeting summaries
Extracted action items with owners
Advanced engagement analytics
Enterprise tier
Enterprise
Everything + admin controls
Full Loom capability with enterprise-grade admin controls, analytics, and compliance-ready sharing controls.
Everything in Premium, plus:
Advanced admin controls
Enterprise-grade analytics
Compliance-ready sharing controls
Unlimited storage
For organisations already on Teamwork Collection, Loom activation is straightforward. We configure integrations, train teams, and establish workflows that maximise adoption. For organisations not yet on Teamwork Collection, we can help you evaluate whether the bundle makes sense — or implement Loom as a standalone product.
Measuring Loom success
How do you know Loom is working? We help you track meaningful metrics.
Adoption metrics
Weekly active creators (recording videos)
Videos recorded per team
View rate and engagement time
Meeting impact
Recurring meetings replaced with async updates
Meeting hours saved per team
Time zone coverage improvement
Knowledge value
Searchable video library growth
Video views over time (evergreen content)
Onboarding time reduction
The key to using Loom successfully
Design Industries works with you to ensure Loom aligns with your unique workflows. As Atlassian Solution Partners, we build lasting adoption — not just a tool rollout.
Rovo AI and AI work breakdowns
Unlock enterprise-wide search, smart AI agents, and powerful workflow automation. Rovo AI streamlines your project planning and provides intelligent task suggestions directly in Jira.
Read more about RovoSeamless Loom integration
Connect instantly with your team through effortless video messaging — anytime, anywhere. We configure all integrations with your existing Atlassian stack for immediate impact.
Explore our integration servicesAI summaries and smart links
Get instant previews and seamless onboarding in Confluence, with smart links that keep all your tools connected — so you stay focused, not searching.
Read more about AI summariesTrain your team on foundation skills
You've got an amazing productivity platform — now your staff need to be trained to the highest standard to use it to its full potential. We provide ongoing support and continual improvement to maximise your productivity and ROI.
Learn more about our training servicesFrequently asked questions
Is Loom included with our existing Atlassian subscription?
Loom is included with Teamwork Collection. If you have individual Jira/Confluence subscriptions, you can add Loom separately or upgrade to Teamwork Collection for the full bundle.
Can people outside our organisation view Looms?
Yes. You control sharing per video — internal only, specific people, or public link. Enterprise tier includes additional sharing controls and analytics.
How long are Loom videos stored?
Loom videos are stored indefinitely on paid plans. Storage counts toward your Teamwork Collection limits (unlimited on Premium and Enterprise).
Does Loom work with our SSO?
Yes. Loom supports SAML SSO through Atlassian Guard. Users authenticate through your identity provider with automatic provisioning.
What about privacy and data residency?
Loom data is stored in Atlassian's cloud infrastructure with the same security and compliance certifications as other Atlassian products. Check Atlassian's Trust Center for current data residency options.
Can we measure ROI?
Yes. Loom provides analytics on creation, viewing, and engagement. We help you establish baselines and track meeting hours saved, adoption rates, and knowledge library growth.
Can't find what you need? Go to our Support Centre or contact us.
Getting started
At Design Industries, we adopt systematic precision and speed — each step counts, and every day offers a chance to improve.
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01Free · 30 minutes
Platform Discovery
We assess your current service management landscape and identify your optimal implementation pathway. No obligation — just honest evaluation.
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0248 hours
Implementation proposal
Receive a detailed proposal with scope, timeline, methodology, and investment — tailored to your requirements.
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032–4 weeks
Implementation delivery
Systematic deployment through all phases. Workspace setup, SSO configuration, integrations established, teams trained on effective async communication.
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04Ongoing
What's next
Transition to Digital Factory for ongoing optimisation, or operate independently with the async communication foundation we've built.
What our customers say
Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism and benchmark support.
Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance. The rigour and detail in their process and documentation is incredible.
We reduced a number of tools across regions that caused miscommunication and inefficiency, bringing everyone into a single platform. By using the DI Configuration Patterns, we rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of our teams, who are working on corer bank payment systems such as our .com.
Join the many companies and government businesses we've helped become more efficient
Other services
Not the right service for you? As certified experts and an Atlassian Solution Partner, we streamline workflows, unite teams, and drive agility across organisations.
Ready to replace meetings with Loom?
Whether you're drowning in status meetings, struggling with time zone coordination, or losing knowledge when people leave calls, our Melbourne-based team has helped organisations across Enterprise and Government transform communication with Loom.
No obligation. No sales pressure. Just a straightforward conversation about reducing meeting overload.
Our Sundown Rule: all assessment enquiries receive same-day response.
Let's discuss your async video strategy
30 minutes. No obligation. Same-day scheduling available.
Review of your current communication and meeting patterns
Where async video creates the most immediate impact
No obligation, no sales pressure