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ASYNC VIDEO COMMUNICATION
Loom: Async Video That Replaces Meetings
Design Industries helps organisations implement Loom—Atlassian's async video platform that's replacing unnecessary meetings with human, efficient communication. Based in Melbourne and serving clients nationwide, we integrate Loom into your Atlassian ecosystem for seamless knowledge sharing.
✓ Atlassian Solution Partner
✓ 20+ Years Experience
✓ Melbourne HQ, Nationwide Service
✓ Enterprise & Government Implementations
The Meeting Problem
Your calendar is full of meetings that could have been a video message. Status updates, process explanations, feedback sessions, bug reports—all scheduled as synchronous meetings because "it's easier to explain."
The cost is enormous:
- Teams lose hours to meetings that interrupt deep work
- Information shared in meetings disappears—no searchable record
- Time zone differences force awkward scheduling or exclude team members
- Meeting fatigue reduces engagement and decision quality
The result? Your best work happens despite meetings, not because of them.
Loom flips this equation. Record once, share everywhere, let people watch when it suits them—and keep a permanent, searchable record of everything shared.
What Is Loom?
Loom is async video communication that combines your face, voice, and screen in messages people can watch on their schedule. It's the fastest-growing product at Atlassian, and it's now included in Teamwork Collection.
How It Works:
Click Record
Capture your screen, camera, or both
Speak Naturally
Explain, demonstrate, or provide feedback
Share Instantly
Recipients watch when convenient
Track Engagement
See who watched and for how long
Unlike meetings, Loom videos create a permanent record. Unlike emails, they convey tone and nuance. Unlike chat, they don't demand immediate attention.
Loom Use Cases
Transform how your teams communicate
Replace Status Meetings
Record a 3-minute update instead of scheduling 30 minutes with 8 people. Viewers watch at 1.5x speed when convenient. No scheduling conflicts, no time zone issues.
Explain Complex Topics
Walk through a process, demonstrate a feature, or explain a decision. Screen recording + voice + face conveys what text can't. Recipients rewatch sections they need to review.
Provide Feedback
Review a design, document, or code change on screen while explaining your thoughts. More human than comments, faster than scheduling a call.
Onboard New Team Members
Create evergreen onboarding videos that new starters watch on day one. Update once, benefit every hire. Build a searchable knowledge library.
Report Bugs
Record the issue as it happens—no more "steps to reproduce" that miss context. Loom + Jira integration creates issues directly from videos (console logs included).
Capture Meeting Decisions
When meetings are necessary, Loom Meeting Assistant joins, transcribes, and generates action items published to Confluence. Everyone gets the same record.
Loom Meeting Assistant
Not all meetings should be replaced—some discussions benefit from real-time interaction. Loom Meeting Assistant makes those necessary meetings better:Before the Meeting
Share a Loom async video with context so everyone arrives prepared. Replace pre-meeting reading with a 5-minute video briefing.
During the Meeting
Loom Meeting Assistant joins (Zoom, Teams, Google Meet), transcribes in real-time, and tracks the conversation. Participants focus on discussion, not note-taking.
After the Meeting
Within minutes, receive:
- Full transcript
- AI-generated summary
- Extracted action items with owners
- Key decisions highlighted
- Published to Confluence automatically
Watch the recording, read the summary, or search the transcript. Full context without requiring synchronous attendance
Implementation Approach
Our Loom implementation ensures your organisation extracts maximum value from async video communication.
| Phase | Duration | Activities |
|---|---|---|
| Assessment | Week 1 | Current communication patterns, meeting audit, integration requirements |
| Configuration | Week 1–2 | Workspace setup, SSO integration, permission structure |
| Integration | Week 2–3 | Jira, Confluence, calendar connections, Meeting Assistant setup |
| Enablement | Week 2–4 | User training, use case workshops, adoption playbook |
| Optimisation | Ongoing | Continuous improvement through Digital Factory partnership |
Typical Timeline: 2–4 weeks for full implementation, depending on organisation size and integration complexity.
READY TO TALK?
Book Your Free Platform Discovery
If you're unsure whether the full bundle fits your needs, start with our free Platform Discovery—we'll review your entire environment and recommend the best path forward. If you're ready to explore how Design Industries can optimise your Atlassian investment, let's start with a conversation.
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Loom + Atlassian Integration
Loom isn't just bundled with Atlassian products—it's integrated through the Teamwork Graph. This creates workflows that weren't possible before:
Loom + Jira
- Create Jira issues directly from Loom recordings
- Bug reports include video context automatically
- Console logs captured during screen recordings
- Rovo suggests Jira updates based on video content
Loom + Confluence
- Embed Loom videos in Confluence pages
- Meeting summaries auto-publish to Confluence
- Build video knowledge bases alongside documentation
- Rovo indexes video transcripts for search
Loom + Rovo
- Search across video transcripts with natural language
- AI summaries of recorded meetings
- Suggested action items from video content
- Connect video context to related work
Loom Within Teamwork Collection
Loom is included in all Teamwork Collection tiers at no additional cost.
Standard Tier
Loom core features for async communication
Premium Tier
Advanced features + Meeting Assistant
Enterprise Tier
Everything + admin controls and analytics
We make Loom rollout simple. If you’re already on Teamwork Collection, we handle setup, integrations, training, and workflows to drive strong adoption.
If you’re not, we’ll help you decide if the bundle is right for you or implement Loom on its own.
Measuring Loom Success
How do you know Loom is working? We help you track meaningful metrics.
Adoption Metrics
- Weekly active creators (recording videos)
- Videos recorded per team
- View rate and engagement time
Meeting Impact
- Recurring meetings replaced with async updates
- Meeting hours saved per team
- Time zone coverage improvement
Knowledge Value
- Searchable video library growth
- Video views over time (evergreen content)
- Onboarding time reduction
The key to using Loom successfully is engaging Atlassian Solution Partners, Design Industries
DI works with you to ensure Loom aligns with your unique workflows.
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Rovo AI and AI Work Breakdowns
Unlock enterprise-wide search, smart AI agents, and powerful workflow automation. Rovo AI streamlines your project planning and provides intelligent task suggestions directly in Jira.
Seamless Loom Integration
Connect instantly with your team through effortless video messaging—anytime, anywhere.
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Train your team on foundation skills and insider secrets
You’ve got an amazing productivity platform – now your staff need to be trained to the highest standard to use it to its full potential. We can also provide your teams with ongoing support and continual improvement to maximise your productivity and ROI.
Frequently Asked Questions
Can’t find what you need? Check out our FAQ or go to our Support Center or Contact us.
Getting Started
At Design Industries, we adopt systematic precision and speed of F1 teams, where every detail matters. Like in Formula One, we apply strict accuracy and fast iteration to our implementations. Each tweak counts, and every day offers a chance to improve.
Step 1:
Platform Discovery (Free, 30 minutes)
We assess your current service management landscape and identify your optimal implementation pathway.
Step 2:
Implementation Proposal (48 hours)
Receive a detailed proposal with scope, timeline, methodology, and investment.
Step 3:
Implementation Delivery (2 - 4 weeks)
Systematic deployment through all phases. Your service desk is live before the quarter ends.
Step 4:
What's Next (Ongoing)
Transition to Digital Factory for ongoing optimisation, or operate independently with the foundation we've built.
What our Customers say about us
“Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism and benchmark support."
Matt Lecchi
Global IT Operations Manager,
Swisse Wellness
“Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance.
The rigour and detail in their process and documentation is incredible.”
Dave Keating
Chief Operating Officer,
Clemenger BBDO
“We reduced a number of tools across regions that caused miscommunication and inefficiency, bringing everyone into a single platform. By using the DI Configuration Patterns, we rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of our teams, who are working on corer bank payment systems such as our .com."
Paul Anastasopoulos
Platform Manager, ANZ
Join the many companies and government businesses of the we’ve helped become more efficient
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Other Services
Not the right service for you? How about these other ones. As certified experts and an Enterprise Solution Partner, we streamline workflows, unite teams, and drive agility across organizations.
Digital Factory
Ongoing Teamwork Collection optimisation, Rovo agent development, and continuous improvement through managed partnership.
Partner with Digital Factory >
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AI Fast Start
Already have Teamwork Collection? Accelerate your Rovo activation with our 10-step AI methodology in 2–3 weeks.
Start AI Fast Start >
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Teamwork Collection
Loom is part of Teamwork Collection—get the full AI-powered collaboration stack with Jira, Confluence, Rovo, and Guard.
Explore Teamwork Collection >
READY TO REPLACE MEETINGS WITH LOOM?
Let's Discuss Your Async Video Strategy
Whether you're drowning in status meetings, struggling with time zone coordination, or losing knowledge when people leave calls, our Melbourne-based team has helped organisations across Enterprise and Government transform communication with Loom.
No obligation. No sales pressure. Just a straightforward conversation about reducing meeting overload.