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Rovo Dev – Atlassian’s AI Development Agent
Rovo Dev: AI-Powered Development That Delivers
Design Industries brings Atlassian's #1-ranked AI development agent across Australia. Rovo Dev reduces friction across the entire software delivery lifecycle — from code planning through to pull request review. Engineering teams using Rovo Dev have cut PR cycle times by 45% and saved 10+ hours per week on routine development tasks.
The Challenge
Your development teams are under pressure to ship faster without sacrificing quality. Manual processes that worked at smaller scale now create bottlenecks. Developers spend hours ramping up on unfamiliar codebases, waiting for pull request reviews, and context-switching between tools.
Meanwhile, AI development assistants promise productivity gains — but bolting on another disconnected tool creates its own overhead. Your teams need AI capabilities integrated into the tools they already use, with context that understands your business.
Rovo Dev brings AI directly into Bitbucket, GitHub, Jira, and your terminal — not as an add-on, but as a context-aware partner that understands your codebase, your workflows, and your Atlassian ecosystem.
What is Rovo Dev?
Rovo Dev is Atlassian's AI-powered development agent that operates within your existing toolchain. Ranked #1 on the SWE-bench benchmark for real-world code understanding, Rovo Dev delivers practical AI assistance where developers actually work.
Unlike standalone AI coding tools, Rovo Dev:
Lives in your workflow
Native integration with Bitbucket, GitHub, VS Code (Beta), and the command line
Understands your context
Powered by Atlassian's Teamwork Graph, connecting your codebase to Jira issues, Confluence documentation, and Compass components
Adapts to your team
Memory system retains project knowledge and can be customised to match your team's coding style
Respects your permissions
Enterprise-grade security with zero data retention from LLM providers
The result:
AI capabilities embedded where your developers already work — reducing PR cycle times by up to 45% and saving 10+ hours per week on routine tasks.
Rovo Dev Capabilities
AI-powered development assistance embedded in your workflow
Code Planning & Generation
From requirements to working code
- Requirements Analysis — Surface context from Jira and Confluence
- Code Plans — Generate clear implementation plans aligned with your architecture
- Context-Aware Generation — Code that matches your existing patterns and style
- Tests & Documentation — Generated alongside implementation
- Branch & PR Creation — Push commits and open pull requests automatically
- Migration Planning — Structured analysis for complex codebase transitions
Code Review
Reduce PR cycle time with intelligent analysis
- Automated Review — AI-powered PR analysis in Bitbucket and GitHub
- Acceptance Criteria Validation — Check against Jira requirements (Rovo Dev Standard)
- Custom Standards — Enforce your coding conventions and security policies (Rovo Dev Standard)
- Actionable Suggestions — Best practice improvements for code quality and maintainability
CI/CD Intelligence
AI capabilities in your delivery pipelines
- Build Failure Analysis — Intelligent diagnosis of pipeline failures with plain-language explanations and suggested fixes
- Deployment Summarisation — Generate clear summaries of what's changed in each deployment for release notes and stakeholder communication
Result: Faster incident resolution across your engineering organisation
Developer Experience & Navigation
Stay in the flow with adaptive intelligence
- Adaptive Memory — Intelligence grows with your project, retaining knowledge across sessions
- Natural Language Questions — Answer questions about code structure and technical implementations
- Code Explanation — Understand unfamiliar code with AI-generated explanations in context
- Interactive Debugging — AI-assisted debugging without leaving your development environment
- Documentation Generation — Create technical documentation from code and commit history
- Contextual Assistance — Surfaces relevant Confluence documentation and connects code to Jira issues
Available Wherever You Work
Rovo Dev connects across work items, pull requests, and codebases — keeping developers in the flow.
| Environment | Status | Capabilities |
|---|---|---|
|
Command Line (CLI) |
✅ Generally Available |
Full code planning, generation, review. Connect to MCP servers for extended functionality |
|
Bitbucket Cloud |
✅ Generally Available |
PR reviews, build failure analysis, deployment summaries |
|
GitHub |
✅ Generally Available |
PR reviews with acceptance criteria validation |
|
VS Code IDE |
🔶 Beta |
Integrated code assistance with Atlassian ecosystem context |
|
Jira |
🔜 Coming Soon |
Generate code directly from work items, create branches and PRs |
Extensibility: Connect MCP (Model Context Protocol) servers to extend Rovo Dev's capabilities with external data sources, web-integrated research, and custom tooling.
How It Works
DevOps Assessment (Free)
Every Rovo Dev engagement starts with understanding your current state.
- Toolchain Mapping — Document your CI/CD pipeline, integrations, and workflow patterns
- Pain Point Identification — Where are developers losing time? What's blocking flow?
- Integration Requirements — What systems need to connect to your AI capabilities?
- Security & Compliance — Understand your constraints and governance requirements
No obligation. No sales pitch. Just an honest assessment of your AI opportunity.
Outcome: A prioritised implementation roadmap with recommended integrations and expected impact.
Integration & Configuration
Systematic implementation following our Formula One precision methodology:
| Phase | What Happens | Duration |
|---|---|---|
| Design | Architecture for Rovo Dev integration with your toolchain | 1–2 days |
| Configure | Set up Rovo Dev with coding standards, custom review criteria, and memory configuration | 2–3 days |
| Integrate | Connect to CI/CD pipelines, Bitbucket/GitHub, and configure MCP servers | 2–5 days |
| Test | Validate integrations, security controls, and developer experience | 1–2 days |
| Deploy | Roll out to pilot teams with training and feedback loops | 1–2 days |
| Optimise | Refine based on usage patterns and expand to broader teams | Ongoing |
Typical Timeline: Core integration live within 2–3 weeks. Extended capabilities follow as patterns mature.
Ongoing Partnership
Rovo Dev integration evolves with your development practices and Atlassian platform.
Through Design Industries' Digital Factory, your Rovo Dev implementation receives:
- Continuous Optimisation — Refine AI behaviour, memory configuration, and custom standards based on developer feedback
- Pipeline Evolution — Extend AI capabilities as your CI/CD practices mature
- Feature Adoption — Stay current with Rovo Dev enhancements including upcoming Jira integration and Code Automation at scale
- Knowledge Transfer — Your teams build capability to extend and maintain integrations independently
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Security & Privacy
Rovo Dev is built on Atlassian's enterprise-grade platform with security designed for professional software teams.
How Rovo Dev handles your code:
- Rovo Dev sends only the minimum necessary code snippets and metadata to third-party LLM providers to generate responses
- Zero data retention — LLM providers do not store your inputs or outputs, and your data is never used to train models
- All requests are sent over SSL-encrypted channels
- Rovo Dev respects your existing Atlassian permissions — developers can only access what they're already authorised to see
Current compliance status:
- Rovo Dev follows Atlassian's security practices and Responsible Technology Principles
- External ISO 27001 and SOC 2 audits for Rovo Dev specifically are in progress
- Data residency for Rovo Dev is not yet available (Rovo Search/Chat data residency is available)
We configure appropriate guardrails and review criteria aligned with your security policies during implementation.
Use Cases
Development Team Scenarios
Code Review Acceleration
A senior developer spends 2+ hours daily reviewing pull requests. Rovo Dev pre-reviews PRs against team coding standards and acceptance criteria in Jira, flags potential issues, and generates review summaries — reducing review time while maintaining quality. Engineering teams report up to 45% reduction in PR cycle times.
Onboarding New Developers
A new team member joins a complex codebase. Rovo Dev provides contextual code explanations, surfaces relevant Confluence documentation, and connects code to the Jira issues that drove its creation. The adaptive memory system means Rovo Dev's understanding of the codebase grows alongside the developer's familiarity.
Build Failure Triage
A critical pipeline fails at 2am. Rovo Dev analyses the failure in plain language, correlates with recent changes, and provides diagnostic suggestions — reducing mean-time-to-resolution without requiring senior engineer escalation.
Codebase Migration
A team needs to migrate from a legacy framework. Rovo Dev provides structured analysis, generates migration plans with step-by-step execution guidance, and assists with code generation for the new architecture — keeping developers in control of complex transitions.
Feature Implementation from Jira
A developer picks up a new story from the backlog. Rovo Dev surfaces the relevant context from Jira and Confluence, generates an implementation plan aligned to the existing codebase, and produces starter code that follows established patterns — reducing cold-start time on unfamiliar requirements.
Technical Documentation & Knowledge Transfer
A team lead needs to document a critical system before team members transition. Rovo Dev generates comprehensive technical documentation from code, commit history, and Jira context — capturing architectural decisions, implementation patterns, and dependencies. Knowledge that would take weeks to document manually is captured in hours, ensuring continuity.
Why Design Industries for Rovo Dev?
DevOps Depth
We're not just Atlassian consultants — we're practitioners who've built and operated enterprise CI/CD pipelines.
- Bitbucket Expertise — Deep experience with Bitbucket Pipelines, branch strategies, and code review workflows
- Pipeline Architecture — Proven patterns for CI/CD integration across enterprise toolchains
- Platform Scale — Managed Atlassian instances with 7,000+ users and hundreds of projects
Systematic Approach
Like everything we do, our Rovo Dev integration follows Formula One precision methodology.
- Integration Framework — Documented patterns for connecting Rovo Dev to your toolchain
- Security-First Design — Guardrails and controls built into every implementation
- Measurable Outcomes — Baseline metrics and success criteria for every engagement
Knowledge Transfer
We build capability, not dependency. Every engagement includes training for your team.
- Developer Training — Your teams learn to leverage Rovo Dev capabilities effectively, including memory configuration and custom standards
- Admin Enablement — Platform teams gain skills to extend and maintain integrations
- Documentation — Comprehensive runbooks for your specific implementation
Investment Options
Rovo Dev Quick Start
For teams wanting rapid Rovo Dev activation with core capabilities.
Scope: Core integration with Bitbucket/GitHub and CLI setup
Timeline: 1–2 weeks
Rovo Dev implementation investment is scoped per engagement based on your toolchain complexity, integration requirements, and team size. Contact us for a tailored quote.
Includes: DevOps assessment, core configuration, code review activation, CLI setup, training, and 30 days post-launch support.
Comprehensive Rovo Dev Implementation
Full implementation, including custom standards and advanced configuration.
Scope: Complete Rovo Dev deployment across development workflows
Timeline: 3–4 weeks
Investment varies based on pipeline complexity, number of repositories, custom standards requirements, and MCP server configurations. Contact us for a tailored quote.
Includes: Full toolchain integration, custom review standards, memory configuration, MCP server setup, security guardrails, governance framework, and team training.
Digital Factory Partnership
Ongoing Rovo Dev optimisation as part of managed services.
Scope: Continuous integration refinement, new capability adoption, and platform scaling
Timeline: Ongoing
Investment: Included in Digital Factory tiers
Includes: Ongoing optimisation, feature adoption (including upcoming Jira integration and Code Automation), pipeline evolution, and platform scaling support.
The key to using Rovo successfully is engaging Atlassian Solution Partners, Design Industries
DI works with you to ensure Rovo aligns with your unique workflows.
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Procure the right Rovo licensing package for your needs
Need a clearer picture of your Atlassian licensing set-up? Worried your team don’t have the tools they need? We can help!
Install Rovo with best-practice automations
You stay in the driver’s seat while we build an Atlassian system to propel you to greater productivity, profitability and efficiency using the power of AI.
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Secure hosting & user access
Enforce policies, roles, and compliance through Atlassian Guard.
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Train your team on foundation skills and insider secrets
You’ve got an amazing productivity platform – now your staff need to be trained to the highest standard to use it to its full potential. We can also provide your teams with ongoing support and continual improvement to maximise your productivity and ROI.
Frequently Asked Questions
Can’t find what you need? Check out our FAQ or go to our Support Center or Contact us.
Getting Started
At Design Industries, we adopt systematic precision and speed of F1 teams, where every detail matters. Like in Formula One, we apply strict accuracy and fast iteration to our implementations. Each tweak counts, and every day offers a chance to improve.
Step 1:
DevOps Assessment (Free, 45 minutes)
We map your toolchain, identify integration opportunities, and outline your implementation pathway.
Step 2:
Implementation Proposal (48 hours)
Receive a detailed proposal with recommended integrations, timeline, and investment.
Step 3:
Integration & Deployment (1–4 weeks)
Rovo Dev lives in your workflows. Your team is trained to leverage and extend capabilities.
Step 4:
What's Next (Ongoing)
Evolve your implementation through an ongoing Digital Factory partnership or additional projects.
What our Customers say about us
“Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism and benchmark support."
Matt Lecchi
Global IT Operations Manager,
Swisse Wellness
“Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance.
The rigour and detail in their process and documentation is incredible.”
Dave Keating
Chief Operating Officer,
Clemenger BBDO
“We reduced a number of tools across regions that caused miscommunication and inefficiency, bringing everyone into a single platform. By using the DI Configuration Patterns, we rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of our teams, who are working on corer bank payment systems such as our .com."
Paul Anastasopoulos
Platform Manager, ANZ
Join the many companies and government businesses of the we’ve helped become more efficient
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Other Services
Not the right service for you? How about these other ones. As certified experts and a Solution Partner, we streamline workflows, unite teams, and drive agility across organizations.
Digital Factory
Rovo Dev integration evolves with your practices. Digital Factory provides continuous optimisation, feature adoption, and platform scaling.
Partner with Digital Factory >
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Bitbucket & DevOps
Get the full DevOps foundation — repository setup, pipeline architecture, and Jira integration — before adding AI capabilities.
Explore Bitbucket & DevOps >
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Rovo Agent Development
Combine developer tooling with custom AI teammates for end users. Complete AI coverage across technical and business teams.
Learn About Rovo Agents >
LET'S TALK ABOUT YOUR DEVELOPMENT OPERATIONS
Ready to Embed AI in Your Development Workflow?
Whether you're building pipelines from scratch or adding AI to existing DevOps, our Melbourne-based team is ready to help. Rovo Dev's #1 benchmark ranking and proven results — 45% faster PR cycles, 10+ hours saved weekly — translate into real productivity gains for your engineering team.
No obligation. No sales pressure. Just a straightforward conversation about what's possible.