CUSTOMER-CENTRIC PRODUCT PLANNING

Jira Product Discovery: Transform Ideas Into Delivery

Design Industries helps product teams from Melbourne to enterprises nationwide collecting ideas, prioritising features using data, and creating roadmaps that align stakeholders. All linked to your development workflow for smooth idea-to-delivery.

 

✓ Atlassian Solution Partner

✓ 15+ Years Experience

✓ Melbourne HQ, Nationwide Service

✓ Product Management Expertise

Atlassian Jira Product Discovery Customer Centric Product Planning

The Product Prioritisation Problem

Product teams struggle with the same questions: What should we build next? How do we know this is what customers want? Why do stakeholders keep asking about that feature we deprioritised?

Spreadsheet-based roadmaps create version control nightmares. Ideas live in Slack threads, email chains, and the heads of people in customer meetings. Prioritisation feels political instead of data-driven. And when you finally ship, there's no connection between the roadmap promise and the delivery reality.

 

The difference is integration. Jira Product Discovery connects customer insights to prioritisation frameworks to delivery backlogs — all in one place, all linked together.

The Product Prioritisation

Why Jira Product Discovery?

Built for Product Decisions

JPD isn't project management dressed up as product management. It's purpose-built for the product discovery process.

  • Idea Capture — Collect ideas from customers, stakeholders, and team members in one place
  • Prioritisation Frameworks — RICE, value vs. effort, weighted scoring — use what works for you
  • Customer Insights — Link ideas to customer feedback and support tickets
  • Roadmap Views — Timeline, kanban, and custom views for different audiences
  • Delivery Connection — Link ideas directly to Jira Software epics and stories

Connected to Delivery

The magic happens when discovery connects to development.

  • Seamless Handoff — Prioritised ideas become development items with one click
  • Progress Visibility — See delivery status directly in your roadmap
  • Feedback Loop — Track outcomes and feed learnings back into discovery
  • Single Source of Truth — One platform from idea to shipped feature

How It Works

1

Step 1: Platform Discovery (Free)

Every JPD engagement starts with understanding your product process.

  • Current State Assessment — How does product discovery work today?
  • Stakeholder Mapping — Who needs visibility into what?
  • Integration Requirements — What connects to your product decisions?
  • Quick Win Identification — What can we improve immediately?

No obligation. No sales pitch. Just an honest assessment of your product management opportunity.

Outcome: A tailored JPD implementation plan aligned to your product process.

2

Step 2: JPD Implementation

Our methodology delivers a working product discovery system:

 

Phase

What Happens

Your Involvement

Discovery

Map your product process, define prioritisation approach

1–2 days product team time

Configuration

Set up projects, views, fields, scoring frameworks

Minimal — we handle it

Integration

Connect to Jira Software, Confluence, feedback sources

Technical input

Training

Product team training, stakeholder orientation

Team participation

Rollout

Migrate existing roadmaps, establish governance

Product team ownership

Typical Timeline: 2–4 weeks

Investment: Tailored to your scope

3

Step 3: Transition to Digital Factory

Your product discovery practice needs ongoing refinement as your organisation scales.

Through Design Industries' Digital Factory, your JPD environment receives:

  • Process Refinement — Optimise prioritisation frameworks based on outcomes
  • View Development — New views for different stakeholder needs
  • Integration Expansion — Connect additional feedback and insight sources
  • Rovo Enhancement — AI-powered product insights and summarisation

JPD Capabilities

Idea Management

Capture and organise product ideas systematically.

  • Multi-Channel Collection
  • Idea Templates
  • Duplicate Detection
  • Voting & Feedback
  • Idea Archival

Prioritisation Frameworks

Make data-driven product decisions.

  • RICE Scoring
  • Value vs. Effort
  • Weighted Scoring
  • Impact Mapping
  • Custom Frameworks

Roadmap Communication

Align stakeholders with clear product direction.

  • Timeline Views
  • Now/Next/Later
  • Goal-Based Views
  • Public Roadmaps
  • Custom Views

Delivery Integration

Connect discovery to development.

  • Epic Linking
  • Status Sync
  • Automatic Updates
  • Outcome Tracking
  • Feedback Integration
LET'S SHOW YOU WHAT'S POSSIBLE

Find Out What Jira Product Discovery Can Do for Your Team

Tell us your priorities and we will focus the showcase on what matters most to your organisation. We will walk you through JPD in a way that makes sense for your environment.

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Who Benefits?

Product Managers

A single place to capture ideas, prioritise systematically, and communicate roadmaps, connected to what your team is actually building.

Product Leaders

Portfolio visibility across multiple product lines with consistent prioritisation frameworks and outcome tracking.

Stakeholders

Clear visibility into what's planned, why it's prioritised, and when it's expected, without version-controlled spreadsheets.

Development Teams

Context on why features matter, linked directly to the backlog items they're building.

The key to using JDP successfully is engaging Atlassian Solution Partners, Design Industries

We help you unlock Confluence's full potential. Our expertise ensures a seamless integration into your business, enabling your team to work smarter and more collaboratively.

Key 1

Procure the right Jira Product Discover licensing package for your needs

Need a clearer picture of your Atlassian licensing set-up? Worried your team don’t have the tools they need? We can help!

Key 2

Install JPD with best-practice configuration sets and workflows

You stay in the driver’s seat while we build an Atlassian system to propel you to greater productivity, profitability and efficiency using the power of Agile.

 

Learn more about best configuration practices   >

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AI Summaries and Smart Links

Get instant previews and seamless onboarding in Confluence, with smart links that keep all your tools connected—so you stay focused, not searching.

Key 4

Train your team on foundation skills and insider secrets

You’ve got an amazing productivity platform – now your staff need to be trained to the highest standard to use it to its full potential. We can also provide your teams with ongoing support and continual improvement to maximise your productivity and ROI.

 

Learn more about our training services   >

Frequently Asked Questions

Can’t find what you need? Check out our FAQ or go to our Support Center or Contact us.

How long does a JPD implementation take?
Most implementations take 2–4 weeks. This includes process mapping, configuration, Jira Software integration, training, and migration of existing roadmaps. Simpler setups can be faster; complex multi-product portfolios may take longer.
Do we need Jira Software to use JPD?
JPD works best when connected to Jira Software for delivery tracking, that's the key differentiator. If you're not using Jira Software yet, we can implement both together or help you plan a phased approach.
Can we migrate our existing roadmaps and ideas?
Yes. We migrate ideas, roadmaps, and prioritisation data from spreadsheets, ProductBoard, Aha!, and other tools. Migration includes restructuring for JPD's model, not just a data dump.
How does JPD integrate with customer feedback tools?
JPD connects to Jira Service Management, Intercom, Zendesk, and other sources. Customer feedback flows into idea validation, and you can link specific tickets or conversations to product ideas.
What if we have multiple products or teams?
JPD handles portfolio-level views across multiple products. We configure appropriate projects, views, and permissions so each team has their space while leadership sees the complete picture.
How do I get started?
Book a free Platform Discovery. We'll assess your current product process, understand your requirements, and provide a clear implementation plan with timeline and investment. No obligation.

Getting Started

At Design Industries, we adopt systematic precision and speed of F1 teams, where every detail matters. Like in Formula One, we apply strict accuracy and fast iteration to our implementations. Each tweak counts, and every day offers a chance to improve.

 

Step 1:

Platform Discovery (Free, 45 minutes)

We assess your current product process and identify your optimal JPD approach.

Step 2:

Implementation Proposal (48 hours) 

Receive a tailored plan with scope, timeline, and investment.

Step 3:

Implementation

(2 - 4 weeks)

Systematic setup with training and migration support.

Step 4:

What's Next (Ongoing)  

Transition to Digital Factory for ongoing optimisation, or operate with your new product discovery foundation.

What our Customers say about us

swisse-logo

“Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism and benchmark support."

 

Matt Lecchi
Global IT Operations Manager,
Swisse Wellness
cLEMNGER 2

“Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance.
The rigour and detail in their process and documentation is incredible.”

 

Dave Keating
Chief Operating Officer,
Clemenger BBDO
Frame 231

“We reduced a number of tools across regions that caused miscommunication and inefficiency, bringing everyone into a single platform. By using the DI Configuration Patterns, we rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of our teams, who are working on corer bank payment systems such as our .com."

 

Paul Anastasopoulos
Platform Manager, ANZ

Join the many companies and government businesses we’ve helped become more efficient

 

Australian Bureau of Statistics afterpay ANZ Australia Post Victoria Police Berry Street
Australian Bureau of Statistics afterpay ANZ Australia Post Victoria Police Berry Street

Other Services

Not the right service for you? How about these other ones. As certified experts and a Solution Partner, we streamline workflows, unite teams, and drive agility across organisations.

Strategy and Implementation

Digital Factory

Your product discovery practice needs ongoing refinement. Digital Factory helps evolve prioritisation frameworks, build new views, and expand integrations.

 

Partner with Digital Factory  >
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AI Fast Start

Activate Rovo to generate product insights, summarise customer feedback, and accelerate idea analysis.

 

 

Start AI Fast Start   >
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Jira Implementation

Connect JPD to a well-configured Jira Software instance for seamless idea-to-delivery tracking.

 

 

 

Learn About Implementation   >
READY TO TRANSFORM YOUR PRODUCT PROCESS?

Let's Talk About Your Product Discovery

Whether you're building a product practice from scratch or escaping spreadsheet roadmaps, our Melbourne-based team is ready to help.

 

No obligation. No sales pressure. Just a straightforward conversation about what's possible.