Design Industries accelerates software development from Melbourne to enterprises nationwide—with Bitbucket implementation and CI/CD pipeline configuration. We integrate Bitbucket with your Jira workflows to create seamless development pipelines from code commit to deployment.
Your development team has Jira for project management and some form of source control. But the connection between the two is tenuous at best. Developers update issues manually (when they remember). Managers have no visibility into what's actually being worked on. Release notes are compiled by hand. And deployments? Cross your fingers and hope.
Meanwhile, your competitors are shipping faster with automated pipelines, automatic issue transitions, and deployment visibility across the entire organisation.
The difference is integration. Bitbucket, connected properly to Jira, creates a single stream of visibility from backlog to production.
Bitbucket isn't just another Git repository. It's purpose-built to connect with your Atlassian ecosystem.
✓Native Jira Integration — Commits, branches, and pull requests linked automatically to issues
✓Built-in CI/CD — Bitbucket Pipelines for automated build, test, and deploy
✓Code Review — Pull requests with inline comments, approvals, and merge checks
✓Security Features — Branch permissions, merge checks, and secrets management
✓Deployment Tracking — See what's deployed where, linked to Jira releases
Complete Development Visibility
The magic happens when code activity connects to work management.
✓Smart Commits — Transition issues, log time, and add comments from commit messages
✓Development Panel — See all related code activity directly in Jira issues
✓Release Tracking — Automatic release notes from linked issues
✓Deployment Status — Production visibility for everyone, not just engineers
How It Works
Three systematic steps to connected development workflows
1
Platform Discovery
(Free)
Every Bitbucket engagement starts with understanding your development workflow.
• Current Toolchain Assessment
• Workflow Mapping
• Integration Requirements
• Quick Win Identification
Outcome: A tailored Bitbucket implementation plan aligned to your development process.
2
Bitbucket Implementation
(2–6 weeks)
Our methodology delivers connected development workflows through five phases.
• Discovery
• Setup
• Integration
• Pipelines
• Training
Typical Timeline: 2–6 weeks depending on pipeline complexity
Investment: Tailored to your scope
3
Transition to Digital Factory
(Ongoing Partnership)
Your DevOps practice needs ongoing refinement. Digital Factory continues your journey:
• Pipeline Optimisation
• Integration Expansion
• Security Hardening
• Rovo Enhancement
Keep pipelines fast, integrations reliable, and security tight.
Bitbucket Services
Comprehensive DevOps capabilities for modern development teams
Repository Setup & Configuration
Establish a clean, governed foundation for your codebase.
✓ Repository Structure
✓ Branch Policies
✓ Permissions
✓ Repository Templates
✓ Migration Support
Jira-Bitbucket Integration
Connect code activity to work management.
✓ Smart Commits
✓ Development Panel
✓ Automation Rules
✓ Release Tracking
✓ Deployment Visibility
Bitbucket Pipelines (CI/CD)
Automate your build, test, and deployment process.
✓ Pipeline Configuration
✓ Parallel Steps
✓ Deployment Environments
✓ Test Automation
✓ Deployment Triggers
DevOps Practice Improvement
Mature your development operations.
✓ Branching Strategy
✓ Code Review Process
✓ Release Management
✓ Monitoring Integration
✓ Security Scanning
READY TO TALK?
Already Using Bitbucket?
If you already have Bitbucket but aren't getting full value from Jira integration or Pipelines, Platform Discovery is your starting point. We'll assess your current configuration and identify optimisation opportunities.
Free initial consultation | No-obligation assessment | Response within one business day | Melbourne HQ, clients nationwide
Developer creates branch from Jira → Makes commits with issue key → PR review → Merge triggers issue transition → Deployment updates issue
Release Management
Create release in Jira → Link issues → Merge to release branch → Pipeline deploys to staging → Approval → Production deployment → Release notes generated
Deployment Visibility
Code merged → Pipeline runs → Deployment to environment → Jira issue shows deployment status → Release tracking updated
Who Benefits?
Bitbucket integration creates value across the entire development organisation
Developers
Less context switching between tools. Commits automatically link to issues. PR reviews happen where the code lives.
Engineering Managers
Real-time visibility into what's being worked on and what's deployed. No more asking "what's the status?"
Product Owners
See when features move from development to deployment. Release notes generated automatically.
Operations Teams
Deployment visibility across all environments. Quick access to what changed and when.
We know BitBucket – let us get your team up to speed
Every team has their own unique processes – DI’s experts will spend time with you to understand these and ensure BitBucket works to increase your productivity and collaboration.
Procure the right Bitbucket licensing package for your needs
Need a clearer picture of your Atlassian licensing set-up? Worried your team don’t have the tools they need? We can help!
Install Bitbucket with best-practice configuration sets and workflows
You stay in the driver’s seat while we build an Atlassian system to propel you to greater productivity, profitability and efficiency using the power of Agile.
Train your team on foundation skills and insider secrets
You’ve got an amazing productivity platform – now your staff need to be trained to the highest standard to use it to its full potential. We can also provide your teams with ongoing support and continual improvement to maximise your productivity and ROI.
Basic repository setup with Jira integration takes 2–3 weeks. Full CI/CD pipeline configuration typically runs 4–6 weeks depending on complexity. We'll provide a precise timeline after Platform Discovery.
Can you migrate from GitHub or GitLab?
Yes. We migrate repositories, branches, and history from GitHub, GitLab, Azure DevOps, and other platforms. Migration includes repository restructuring where needed and rebuilding pipelines in Bitbucket Pipelines.
Do we need to change our branching strategy?
Not necessarily. We work with your existing branching strategy — GitFlow, trunk-based, or something custom. If your current approach is causing problems, we'll recommend improvements, but we don't force change for change's sake.
How does Jira integration actually work?
Developers include Jira issue keys in branch names, commit messages, or PR titles. Bitbucket automatically links this activity to the issue. Smart commits can transition issues, log time, and add comments. The development panel in Jira shows all related code activity.
What about security and compliance requirements?
Bitbucket Cloud includes branch permissions, merge checks, required reviewers, and secrets management. For organisations with strict compliance needs, we configure appropriate controls and audit trails.
How do I get started?
Book a free Platform Discovery. We'll assess your current development workflow, understand your requirements, and provide a clear implementation plan with timeline and investment. No obligation.
What Our Customers Say About Us
“Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism and benchmark support."
Matt Lecchi Global IT Operations Manager, Swisse Wellness
“Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance. The rigour and detail in their process and documentation is incredible.”
Dave Keating Chief Operating Officer, Clemenger BBDO
“We reduced a number of tools across regions that caused miscommunication and inefficiency, bringing everyone into a single platform. By using the DI Configuration Patterns, we rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of out teams, who are working on corer bank payment systems such as our .com."
Paul Anastasopoulos Platform Manager, ANZ
Join the many companies and government businesses of the we’ve helped become more efficient
Other Services
Not the right service for you? How about these other ones. As certified experts and an Enterprise Solution Partner, we streamline workflows, unite teams, and drive agility across organizations.
Digital Factory
Your DevOps practice needs ongoing optimisation. Digital Factory keeps pipelines fast, integrations reliable, and security tight.
Whether you're escaping GitHub, integrating existing Bitbucket with Jira, or building pipelines from scratch, our Melbourne-based team is ready to help.
Let's Talk About Your DevOps Pipeline
No obligation. No sales pressure. Just a straightforward conversation about what's possible.
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